Wondering how to stand out in a sea of speakers once your virtual summit is over? Kate Doster has the answers for you today.
She's going to cover the biggest mistakes summit hosts and speakers make with sending post-summit emails, how to treat your new subscribers like humans to boost sales, and the exact types of emails you should be sending.
Why you need a plan for new summit subscribers
Your summit is going to get a lot of sign-ups, which means you are going to have a whole slew of new subscribers.
The thing is, some people wait a bit once a summit is over to launch an offer. Or maybe you're not launching at all, but need to transition from talking about the summit to the normal content you send.
Whatever that looks like for you, we don't want people to forget how they actually learned about you, in the first place during any transitions.
Taking a launch, for example, what you do in that span between your summit and your launch, is important. They just met you, they met 10 or 20 speakers, and sometimes they sign up for everything and then realize they are getting too many emails.
We want to make sure that even if they feel that way, they look forward to getting your emails.
One of those golden metrics is your name. We need to make your name synonymous with “good” from the get-go. We want to be that person that they're still looking for after the summit.
Make a post-summit plan
Big mistakes both summit hosts and speakers make is to not have an action plan for after the summit.
One way you are going to stand out is with the free gift that you give people to then hop on your email list. If you are speaking or hosting, you want to make sure that you have an autoresponder sequence that actually talks about your topic or mentions the summit.
Make sure, especially in those first couple of emails, that you really zone in so that way they remember who you are.
GET YOUR FACE SEEN
This may sound odd, but you’ve got to have a picture of your face, not your official headshot or social media icon, but show your actual face.
Chances are, new subscribers might forget who you are until they actually see your face. We’re going for that recognition. Make sure that those first couple of emails have your face in them.
You want to make sure that people can see your face and say, “I remember her/him now!”
FREEBIES THAT CONVERT BEST
Freebies that convert best for a summit (both for hosts and speakers) make sense with the presentation. It should be the next logical step. The landing page for your freebie should also have a picture from you, even if it's small and at the bottom. Remind them of who you are.
HOW TO SHOW UP AFTER THE SUMMIT IS OVER
Post-summit, your first couple of emails need to be personalized to the summit. People are still getting to know you at that point.
Make sure that you’ve crafted 3-5 emails that are some sort of introduction. Remind them you were in the summit, tell them about the freebie, and if you have a free mini-course or challenge, tell them that in the next email.
Think of what’s in it for them. Tell people where you stand and what to expect from you. Let them know what’s coming from you.
SHOULD I SELL RIGHT AWAY?
If you want your next step for people who attend your presentation or are a part of your summit to be a pitch, make it crystal clear what's going on next.
For example, tell them about your free training and what it will cover. And let them know that you're giving them a special opportunity to get into your course.
Don’t hide the fact that you have something that can help people. This can even help conversion rates.
As long as you treat people like humans, it doesn't matter where you're doing your selling in this process, but you need to make the connection and treat them like real humans. Let them know what to expect.
FINAL THOUGHTS
The biggest thing is that you don't need to hide your offers under a thinly veiled anything. You have spent time creating this product and you've made it to help people. Don't be afraid to tell them what you want them to do.
But more importantly, don't be afraid to include a weird picture of yourself, take a stand, and just treat people like people.
About Kate Doster
Kate Doster is the host of the Inbox Besties Podcast, creator of the Love Your List 2.0 email marketing mega course, and is dangerously obsessed with helping ethical entrepreneurs carve out their slice of the interwebs by wooing the hearts (and wallets) open of their small but mighty audiences thanks to fun email marketing and easy yes mini-offers.
She believes you don’t need to bleed the alphabet or be a dirty rotten spam face to write emails that jolt subscribers into taking action, gobbling up your paid offers like candy… or kale if that’s their thing.
Inbox Besties Podcast | Masterclass: Little List Big Profits | The Email Marketing Fairy
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