I've heard a lot of people say over the years that summits only work when you have an audience of business owners. But that couldn't be further from the truth.

If you're a B2C (business-to-consumer) business owner, as in your target audiences is NOT business owners, I'm happy to tell you that B2C summits tend to work even better than summits for B2B audiences.

I'm breaking down the reasons...

If you’ve ever taken part in my challenges, summits, live trainings, or even been an affiliate for our programs, you know that I love to include games, prizes, and engagement aspects to make things fun and give people a reason to participate.

I never really thought much of it when I started. I just tried it once, noticed that it increased show-up rates and engagement, and then just kept...

There’s so much talk in online business now about the old, classic strategies not working. Webinars are dead. Challenges are dead. Summits are dead. Email lists are dead... whatever. First of all, I actually think all of those things are incorrect, and I have numbers to back it up. But still, I do think that we need to innovate.

A webinar strategy that worked in 2018 probably...

It's time for my traditional year-end reflection episode where I talk about changes I noticed over the past year and what I think that means for us all in the new year.

Of course, I'll focus a lot on summit trends and changes I've noticed over the last year, and what I expect for summits in 2025. But the things I'm seeing with summits are also part of the wider trends and changes in...

Hosting a summit is one of the best ways to boost your visibility and credibility in your industry. But there's so much more that can be done to help you truly become the go-to expert. In this episode, I'm so excited to have Teresa Heath-Wareing joining me to explore the strategies she's used to become a go-to expert, from speaking on stages to getting featured on top podcasts. Plus, you'll...

It’s been a long time since we’ve chatted about how great summits are and I thought it would be fun to talk about the surprising benefits of hosting a summit! 

There's a lot of talk right now about how traditional business strategies just aren’t working anymore. To be quite honest, I actually have seen that coming through in my last couple of launches and have been...

While I often share the results from our clients who hit 6-figures in revenue from a single summit, I'll also be the first to tell you that a 6-figure summit isn't the norm for brand new business owners hosting their first event - I hosted 4 before I reached my first 6-figure summit! 

But just because a 6-figure summit might not be the norm for a first-time summit host, that doesn't...

Speaker applications have become much more common in the summit space, and it's something that I've been leaning into a lot more lately. I used to really dislike speaker applications because I saw people using them as a way to slack off on making strategic pitches, and then ending up with a lineup that wasn’t serving them, their attendees, or the speakers who were applying.

But...

How much should you outsource when it comes to your summit planning? This is something we've talked about here and there, but I know the idea of outsourcing can be intimidating. On the flip side though, summits are big projects, and if you're open to the idea of outsourcing, bringing on some help with your summit tasks is a great way to make it easier!

My guest on the podcast this week,...

Running a business can be tough when you feel like no one knows who you are. And when you're just getting started or have a small audience, it can feel like an uphill battle to grow your audience and gain the visibility that you know you need to reach your goals.

I've talked many times on this podcast about the power of virtual summits to replace slow-growth strategies and skyrocket your...