I’ve thought about doing an episode on this topic many times, but I've always shied away from it because I want to come across as helpful and as someone who delivers a ton of value. I know I have incredible programs, but I never want to go over the top to sell them, and I want you to trust me to have your best interest in mind.
So I’m guessing you can already see why an...
Last week, I shared a behind-the-scenes of how I use this podcast for my virtual summits, and it got me thinking about how beneficial my podcast has been, both for my summits and my business as a whole. It also helped me realize that I could do better with it from a strategy standpoint.
Since I figured this topic would get the wheels turning for a lot of you who have or want to...
I recently realized that I often recommend that people look at their past podcast guests as a starting point for finding summit speakers, and it got me thinking about just how much this podcast has a part to play in my summits!
Today I’m going to give you a little background on this podcast and break down the 6 main ways that I use it for my virtual summits. And as a little bonus,...
If you've been around a while, and especially if you're in our programs, you've heard me teach about the importance of connecting with speakers before you pitch to increase the chances that they'll say yes, promote, and turn into long-term friends and collaborators.
As much as I love sending warm pitches, I've also sent cold pitches in every virtual summit I've ever hosted. I think for most...
Lately, we've been working closely with clients lately to launch memberships through their virtual summits. We've seen 50, 200, 300, and even 500 members added through one event by following this incredibly powerful strategy, and I'm excited to share a guest on the podcast with you this week who can go deeper into the membership side of this strategy than I can.
One strategy I talk with...
When you think about selling through your summit, do you instantly start to feel uncomfortable?
Do you worry that you’re not “allowed” to make an offer throughout or at the end of your summit?
Heck, maybe you’re like me and you’ve literally had people tell you when and where you can sell, and that feedback has you feeling a little uneasy.
If any of...
Many summit hosts go into their first event already knowing exactly who they like to serve and how. But sometimes, a summit helps uncover a new direction that you didn't even know was possible!
In this episode, Kimberly Costa is taking us behind the scenes of 3 successful summits, and sharing how she learned exactly what offer she needed to create and which audience she needed to...
Why in the world would we be talking about hosting BUNDLES on the Summit Host Hangout Podcast?
While we focus on summits around here, we believe in the power of using multiple marketing strategies in combination with summits, and the truth is that bundles are another great strategy to build your list, revenue, momentum, and connections. Hosting both summits and bundles can go...
"How long does it take to plan a virtual summit?"
This is a question I hear all the time and as much as people tend to dislike my answer, I stand by it.
Whether you're hosting a summit as a stand-alone event or adding an offer launch on the backend, it's a time investment that is so worth it.
We’ve been chatting about how to choose which of your offers to launch through your summit...
Last week we talked about the three types of offers that work best when launching through a virtual summit, but if you've got multiple offers that perform well in your business - how do you know which one to launch with your event?
In this episode, we'll cover the biggest misconception people have when it comes to choosing which of their offers to launch through a summit,...
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Learn how much time to set aside for planning and launching your profitable, stress-free online summit and use my calculator to set the due dates for you.