Whether you're just starting your business and hustling to build an audience, you're established with a service-based business but don't sell digital products, or maybe you don't even have a business yet... if the idea of hosting a summit has caught your attention for one reason or another, you may be wondering if it's worth it. 

We talk a lot about hosting a virtual summit as a way...

For the last 60 episodes of this podcast, we've been focusing primarily on summits for established business owners who have proven digital offers like courses, memberships, or other scalable programs. In that time we've been getting more and more questions from new business owners wondering if summits are something they can do. 

The truth is that as a new business owner, summits...

It can be a total letdown to get to the end of your summit and then not make any sales in the launch that follows your event. Especially if the primary reason for hosting a summit in the first place was to sell your course or signature offer! 

Launching through summits is the most powerful launch method I've ever experienced, but I know that's not always the case for...

Your speakers are promoting, people are signing up for your summit, but when it comes to your all-access pass... are your attendees converting into buyers? 

We’re currently in part three of a four-episode series breaking down the most common points in the summit-hosting process where things go wrong. Each episode focuses on a different part of the process, and so far, we've covered...

It's every summit host's worst nightmare.

You've done the work, you've landed the speakers, you've opened the doors...and...crickets.

I truly hope you never experience it, but the truth is, it can happen.

We are in the second part of a four-episode series that is breaking down the most common points in the summit-hosting process where things go wrong. If you're in the thick of it, you'll...

Everyone goes into the process of hosting a summit with their fingers crossed that it's going to be a raging success.

You envision the speakers jumping on board. You can feel the excitement as you imagine seeing the number of registrations grow. And you can see the sales notifications popping up over and over.

Buuuut...what about when it doesn't go that way?

The truth is, sometimes summits...

This is part 2 of a two-part mini-series on how to position your virtual summit for high conversion rates and for profit. In the last episode, Our Messaging and Positioning Coach in the Accelerator Elli joined me to talk about how to choose your summit positioning and today, we're taking that further with my guest Nadine Nethery. Nadine is an audience-driven...

This week, I’ve got a very special guest with me today, Elli Runkles, who happens to be our marketing co-lead and Client Success Coach here at Summit in a Box! Elli is an overall genius when it comes to all things related to summit positioning, messaging, and copy. She also helps with the process of turning our podcast episodes into blog posts and noticed just how often I...

Summits in the crafting industry have been on the rise, and it's becoming harder to host an event that stands out. This week I'm excited to have two special guests on the podcast to talk about how they were able to make their event grab attention and create an incredibly unique experience through their event positioning that also worked to overcome a pain point their audience tends to...

I’ve got a fun and laid-back episode for you today where I'm going to give a mid-year update and check in as a follow-up to episode 209 where I shared my goals and vision for 2023. 

Some of what I talked about in that episode has happened, a lot has changed, and I’ve learned an incredible amount about the way I work and how my brain works. I actually know where we’re...