Which offer should I launch through my virtual summit?

We have this question come up a lot in conversation. Basically, the question is coming from a place of wanting to know if the type of offer you have works. And that’s totally natural to wonder about!

Launching through a summit is a powerful strategy for bringing in a flood of new members into your offer. I've seen successful...

We're rounding out our 4-part series for those of you who are a bit newer to business and wondering whether virtual summits can work for you with an interview with an incredible summit host who has used her events as a way to establish her online presence and authority.

If you're a newer business owner, or wondering whether or not you're ready to host a summit for whatever reason,...

We're continuing our series on hosting a virtual summit as a newer online business owner with a special guest interview that is a must-listen if you're having any doubts about whether you're ready to host a virtual summit. 

Right now, you might be asking yourself...

• Am I really going to be able to land speakers?
• Do I have enough experience to pull this off?
• Will anyone sign up?

If...

Whether you're just starting your business and hustling to build an audience, you're established with a service-based business but don't sell digital products, or maybe you don't even have a business yet... if the idea of hosting a summit has caught your attention for one reason or another, you may be wondering if it's worth it. 

We talk a lot about hosting a virtual summit as a way...

For the last 60 episodes of this podcast, we've been focusing primarily on summits for established business owners who have proven digital offers like courses, memberships, or other scalable programs. In that time we've been getting more and more questions from new business owners wondering if summits are something they can do. 

The truth is that as a new business owner, summits...

It can be a total letdown to get to the end of your summit and then not make any sales in the launch that follows your event. Especially if the primary reason for hosting a summit in the first place was to sell your course or signature offer! 

Launching through summits is the most powerful launch method I've ever experienced, but I know that's not always the case for...

Your speakers are promoting, people are signing up for your summit, but when it comes to your all-access pass... are your attendees converting into buyers? 

We’re currently in part three of a four-episode series breaking down the most common points in the summit-hosting process where things go wrong. Each episode focuses on a different part of the process, and so far, we've covered...

It's every summit host's worst nightmare.

You've done the work, you've landed the speakers, you've opened the doors...and...crickets.

I truly hope you never experience it, but the truth is, it can happen.

We are in the second part of a four-episode series that is breaking down the most common points in the summit-hosting process where things go wrong. If you're in the thick of it, you'll...

Everyone goes into the process of hosting a summit with their fingers crossed that it's going to be a raging success.

You envision the speakers jumping on board. You can feel the excitement as you imagine seeing the number of registrations grow. And you can see the sales notifications popping up over and over.

Buuuut...what about when it doesn't go that way?

The truth is, sometimes summits...

This is part 2 of a two-part mini-series on how to position your virtual summit for high conversion rates and for profit. In the last episode, Our Messaging and Positioning Coach in the Accelerator Elli joined me to talk about how to choose your summit positioning and today, we're taking that further with my guest Nadine Nethery. Nadine is an audience-driven...