How a Virtual Summit Raised $25k for a Meaningful Cause with Hunter Donia

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Episode at a glance:

[1:43] We start out with Hunter telling us about how he got started in the hairstyling business and how he was able to take his nerdy business brain and teach his fellow hairstylists how to find incredible success in an industry that has a low average salary. 

What I've always loved most about being a hairdresser is that we get to make such a beautiful impact in another person's life. 

[3:34] Hunter dives into how he knew it was time for a summit and how he got started. He already loved to collaborate with other educators in his space but knew he needed to do something to grow his email list in an organic way. 

It was never about making money. With both of our summits, we've contributed 100% of the proceeds towards BIPOC beauty school scholarships. 

[9:11] Because Hunter wanted to showcase his educators more than himself, he shares how he features his all-access pass as a way to support a worthy initiative and encouraged donations to the non-profit that he worked with to set up the scholarships. 

[12:22] Hunter also talked about how not everything we do in business is going to feel comfortable or in alignment. But if you have a mission to make an impact in the world, then sometimes you have to play by the rules, embrace it, and do the uncomfortable thing to make an even bigger impact. 

You can have a business that thrives and offers you the life you want, while simultaneously makes an impact in the world. 

[15:48] If you want to support a cause or organization through your summit, but are unsure which to choose, Hunter recommends considering two factors: Choose a cause that your audience can get behind because that makes it much more natural for you to talk about and get your audience excited about promoting. And also consider the causes that are important to you and make sure you feel aligned with the cause you're supporting. 

About Hunter

Hunter Donia is a digital educator teaching beauty professionals how to streamline, automate, and elevate their processes in their businesses without the overwhelm through ADHD-friendly business education. He has exposed the potential for massive growth and sustainability in a salon business by utilizing groundbreaking strategies and resources. Having the privilege of speaking at industry events across the country, both virtually and in person, he now teaches thousands of fellow beauty professionals how to do the same. Hunter's been named Beauty Launch Pad's Youngest Up & Coming Hair Colorist of 2020, Modern Salon's Top 100 Stylist of 2021, 2021 Face of Sola Salons, and more.

The Modern Hairstylist Podcast

Resources

• Episode 27: How to Know It's Time To Plan A Virtual Summit
• Episode 215: Expand Your Body of Work and Increase Your Impact with a Virtual Summit
• More Summit Host Hangout Podcast Episodes About Values
• Summit Host Hangout Facebook group
• Launch with a Summit Accelerator
• 6-Figure Summits Workshop Bundle

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