Why Summits Work Better for B2C Business Owners
I've heard a lot of people say over the years that summits only work when you have an audience of business owners. But that couldn't be further from the truth.
If you're a B2C (business-to-consumer) business owner, as in your target audiences is NOT business owners, I'm happy to tell you that B2C summits tend to work even better than summits for B2B audiences.
I'm breaking down the reasons for that in today's episode along with sharing a long list of some of the B2C audiences we've helped clients host summits for!
Listen to the episode
Sell With a Summit: B2C Edition is coming!
Why summits are so effective for B2C business owners
Examples of Successful B2C Summits
Just to give you some examples of B2C audiences that we've supported our clients and students in hosting summits for with incredible results:
- Backyard vegetable gardeners
- Card makers
- Elementary music teachers
- Knitters
- Women over 40 who want to get healthy and lose weight
- Backyard chicken keepers
- Pole dancers
- Recovering alcoholics
- Laser crafters
- Children of narcissistic parents
- Step moms
- Dog trainers
- Parents who are interested in kids safety
- Yellowstone lovers
- Preschool teachers of autistic kids
- Safety professionals
- Yoga teachers and advocates
- Widows
- Women healing from betrayal in their marriage
- Teachers who want to incorporate play into their classroom
- Crocheters
- Moms of toddlers
That list could go on for a long time, but I'll stop there! The point is, if they could do it (successfully!), so can you.
But what is it about B2C summits that make them work so well...?
B2C Niches are Typically Less Saturated with Summits
As a B2C business owner, you have so many more unique problems you can solve through a summit than the typical "make more money" transformation for B2B summits. Just because you haven't seen a summit in your niche doesn't mean it can't be successful - in fact, it probably means you're set up for success because it's not a saturated niche!
Summits Build Passionate B2C Communities
B2C audiences tend to get pretty excited about a new summit. It's a chance for them to connect with other people who share the same passions or are working through the same problems as them. They're able to build community through a summit - which makes your event even more successful.
B2C Speakers are Excited to Participate
Influencers in B2C niches tend to not get invited to speak at nearly as many summits as B2B speakers... which means when they do, they're usually excited about it! They're more likely to share the summit and get others excited about it too. You may have to do a bit more handholding, because they aren't as familiar with how virtual summits work, but it's worth it.
There are Often Larger B2C Audiences
If I compare my account and some of my other B2B friends' accounts with a crochet account, there's practically no comparison. This is at least partly because there's just less saturation than there is in B2B spaces! It may feel like your niche is saturated... but it probably isn't as much as you think.
If you're considering hosting a B2C summit...
Jump in while you can ride the wave! Dip your toes in the water and consider making it happen in 2025. Register for Sell With a Summit: B2C Edition and make this the year that your virtual summit grows your business in ways you didn't even dream of. I hope I'll see you there!
Resources
- Sell With a Summit: B2C Edition
- Summit Host Hangout Facebook group
- Launch with a Summit Accelerator
- 6-Figure Summits Workshop Bundle
Pin it for later!
Free Training Series: Summit to Sales
Learn how virtual summits can become your most effective lead generation strategy, cash injection method, and lead to a long-term, reliable increase in sales of your signature offer.