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Episode at a glance:
[2:21] Faith kicks us off by sharing some background on her business journey. She started as a mental health blogger, and after growing her blog to generate a full-time income, people started asking how she did it, which led her into business coaching, where she takes a "no-BS" approach that her clients really appreciate.
Saying the things people don't necessarily love to hear can be a hard job as a coach, but I take that very seriously. People hired me for help, and I just think that's the best way I can help them. So we try to just shoot it straight in my community, and tell people the truth, and what we think and what we see, in a way that's supportive and helpful.
[5:01] For the last 2 years, Faith has been hosting some type of event, including summits, bundles, and other launches, every single month. But it was a process to get to the point where she could host so many events, and it wouldn't be possible without the help of her team. In the beginning, she did much more of the work herself, and then outsourced more with each one. She talks about the need for an ROI when you're outsourcing and knowing your numbers and the potential revenue from events and backend launches.
When I'm outsourcing, as far as the budget, I'm never just throwing money out and hoping it comes back. I did my events on my own first, and then I saw that it made money, so I knew I could afford to hire someone for these tasks. And if I can afford to hire someone, we can scale them up, and they will make more money. That's been my vision for it all along, and I think it's important when you're hiring people, that you have a plan of how you're going to get an ROI. I'm not just having people do random things. I'm having them do things I know are going to get us a return on investment.
[12:00] Many people have the idea that outsourcing is a big expense, but it doesn't have to be. Faith talks about what her team looks like, and how she keeps her team lean by doing everything herself first, then creating SOPs that her virtual assistants can follow, rather than contracting with a larger company to do the work. She gets a lot more bang for her buck by keeping tasks in-house.
I'm the first one that does a task, and then I make the process and bring a VA in and pay them hourly to do it. Right now we're starting to run ads, but I'm not going to go hire a Facebook ads person that will cost thousands of dollars plus the cost of ads. I want to learn how to do it myself, so I know how all these things work. So I'm going to do it myself right now, but eventually I can bring a VA and give them instructions on how I do it so then it will be handed off to someone else.
[17:29] These days Faith relies on her team so much to do a ton of things in her business, but it wasn't always this way. She started with one VA for a few hours a week, but as she grew, she realized that she needed more support and better systems in order to continue outsourcing. At first, she thought being "free" as an entrepreneur meant not having to follow process or use Asana or creating SOPs, but then she realized she was using all of her creative energy thinking about what needed to be done next and who was doing what. Now, she doesn't have to keep track of any of that because the processes are there and the templates are in Asana.
Most of you would be very surprised what a good VA can do for you in an hour or two a week. It'll cost you $100 to get someone to come in for a couple hours and do the time suck thing that you hate doing. There's probably a way to outsource it, and it probably wouldn't even cost you that much money. And trust me, it's just so worth it.
[21:50] Faith and Krista have approached hiring in a similar way starting a new team member with smaller projects, and then scaling up their hours and responsibilities over time. Faith talks about how she has always hired from within her community because she has a B2B audience. She also reaches out to business friends when she's looking to fill a role because those are the people she trusts.
You don't have to go hire a full time OBM as your your first position. In fact, you probably shouldn't. There are lower pressure hires that you can start out with. Just start with a couple hours a week and get used to delegating tasks. Get a system for yourself and figure out where you're going to put the tasks and how you're going to assign them. These are things you need anyway, and you want to do it sooner rather than later. If you're thinking that you should probably hire a VA, I recommend getting on it.
About Faith Mariah
Faith Mariah, a no-BS business coach and the host of the Business Breakthroughs podcast, is on a mission to teach women how to start earning a 6-figure income online ASAP. Through tough-love coaching and an incredibly supportive community, her Becoming Boss Mastermind has quickly become one of the online business community's fastest-growing & most affordable business coaching memberships for profitable blogs, coaches, and personal brands.
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