This is part 2 of a two-part mini-series on how to position your virtual summit for high conversion rates and for profit. In the last episode, Our Messaging and Positioning Coach in the Accelerator Elli joined me to talk about how to choose your summit positioning and today, we're taking that further with my guest Nadine Nethery. Nadine is an audience-driven copywriter, and she has some incre...

This week, I’ve got a very special guest with me today, Elli Runkles, who happens to be our marketing co-lead and Client Success Coach here at Summit in a Box! Elli is an overall genius when it comes to all things related to summit positioning, messaging, and copy. She also helps with the process of turning our podcast episodes into blog posts and noticed just how often I reference episodes 4...

Summits in the crafting industry have been on the rise, and it's becoming harder to host an event that stands out. This week I'm excited to have two special guests on the podcast to talk about how they were able to make their event grab attention and create an incredibly unique experience through their event positioning that also worked to overcome a pain point their audience tends to have.

We’re rounding out our three-part series where I've been bringing in special guests who are experts on the course launch side of launching with a summit. We've heard about what's working in courses, we've learned about live versus evergreen launches, and today we're going to learn about creating anticipation for your offers before your launch.

I have loved this series so much because the bet...

We're currently in a three-part series with special guests who are experts in all things course launches. I'm so excited to take a quick break from our normal summit talk for this series because truly, the better your course and program launches go on their own, the more a summit is going to enhance those results.

When you have both of those pieces working together, it just creates magic. La...

This week, we're taking a break from talking about summits all day, every day, and starting a three-part series where I'm bringing in special guests who are experts on the course launch side of launching with a summit.

Over the next three episodes, we'll cover topics such as:

• what's working right now in online courses
• live versus evergreen selling, and how they fit together
• creating ant...

We're wrapping up our series that started as virtual summits for high-volume business owners and totally morphed into a series about infusing your values, making a difference, and just being a good human when it comes to hosting summits. I love the transformation of this series, and I hope you've found it valuable too! 

In the last episode, I said we were going to round out this series there...

We're currently in a series about virtual summits for high-volume business owners, that has kind of morphed into a sub-series about making an impact and infusing your values through your event.

We're going to continue that today with a special guest who is going to challenge all of us with the way we integrate our values into our summits and run equitable events. Some of the things we discus...

When most people think of virtual summits, they think email list growth and some added revenue. But the power of virtual summits is so much bigger than that.

This week, I’m so excited to introduce you to Shelby Devore, an experienced summit host, who has seen the results of her summits grow far beyond her wildest dreams, getting bigger and better with every summit she hosts. She went into he...

One thing that always surprises me is the assumption people often have that summits teaching people how to make money are the most successful. In my experience, while B2B summits can bring in incredible results, we tend to see higher numbers with B2C events.

Some of the most successful summits we’ve seen have been in the B2C industries, including my guest on the podcast this week. Not only d...