As much as I wish it weren't true, visuals play a huge part in branding your virtual summit.

The way things look can be the difference between someone taking action on a social media post versus scrolling by. Or deciding that your registration page is worth reading versus closing the tab the second they see how things look.

Since visuals are worth paying attention to, today we'll cover:

• ...

In the last two posts we've done the work to identify your summit's audience and topic. Now, we'll put those pieces to use to determine your summit's positioning. 

Once you have this down, everything else will become so much easier - from attracting an audience, to writing copy, and so much more!

We'll cover:

• How your positioning ties into your audience and topic
• Positioning...

We already talked about determining the right virtual summit audience to create a virtual summit for. Now, it's time to take that audience and craft a profitable summit topic just for them.

Your virtual summit topic is just as important as the audience. For example, if you're a wedding planner, would you rather attend a summit about "growing your business" or "booking out your...

The correct audience for your virtual summit is one of the largest determining factors of your success.

It sounds simple on the surface, but it's the difference between struggling to get anyone signed up and seeing the registrations just roll in. It also has a big part to play in how excited your speakers will be to promote!

To help, let's break down why your virtual summit audience is so...

An online summit can truly transform your business. At first thought, you've probably considered the influx of revenue and email subscribers, but there's really so much more to it.

After my first summit, I was blown away by the changes my business saw afterwards. I totally didn't expect the influx of clients, the real difference I made for attendees, and the way the new relationship I...

There are a lot of marketing strategies that we all "need" to be doing consistently. Content creation, social media interaction, webinars, email marketing, challenges...I could go on.

There are two problems with those strategies:

1. It can take years of consistency to see results
2. You need an existing audience of a decent size for them to be effective

If you're anything like me, you want a...

In the first episode of the Summit Host Hangout podcast, we'll talk about why you'll want to listen, how often new episodes will be released, what you can expect from them, and a little about my background.

We’ve reached part 3 in the ‘How to Plan An Online Summit’ series! Part 1 was all about determining your niche, topic, and offer, while Part 2 covered all things summit speakers. If you haven’t had the chance to read those just yet, take a second to review those before moving forward. Trust me, you are going to want to stick to the order of this series! 

When it...

There are a lot of decisions to make when you're hosting an online summit. One decision that seemed to sneak up on me for my first summit was the format of the presentations.

This is something I didn't think about until it came time to give my speakers guidance on how to record their presentations. I quickly realized there were a few decisions to make

• Should the presentations be live or...

In April of 2018 I hosted one online event and saw my email list grow from 500 to 1400 subscribers. My monthly revenue usually sat around $3k-$4k, but this single event brought in $16,000.

And guess what? Unlike a lot of "get rich quick" tricks out there, this is something you can actually do.

I'm not going to lie, it takes hard work over the course of a couple months. But once you do that...