Have you heard the claim that free virtual summits attract "low-quality leads" or "freebie seekers"? Or maybe you've even believed it yourself?

First of all, this is straight-up just a rude thing to say about people interested in what you’re doing. By saying this, it classifies anyone who signs up for something free as a “low quality” person to have in your audience and, I’m sorry, but that’...

Not convinced that a virtual summit will work for your business? My guest on the podcast this week wasn’t either when she decided to host her first summit.

After hosting several popular (but not exactly the most profitable) in-person conferences, she was skeptical that hosting a summit would pay off or work for her audience. She went in with low expectations, and even a little resistance to ...

As a virtual summit strategist who teaches FREE summits, I get asked often about the difference between running free vs paid virtual events. 

Until recently, I didn’t have a great answer to these questions. I was able to share guesses, but I wasn’t comfortable giving too many opinions on paid conferences since I didn’t have my own experience with them. 

Now, after hosting a paid conference ...

No matter what audience your business serves, you've probably run into questions around whether or not a summit is a good idea or would work for your specific niche.

Will they like what I created? Will they be mad that I'm trying to make money while I help them? Will they buy my all-access pass?

For more budget-conscious audiences, these questions can be enough to make you wonder whether a ...

I’m feeling a little spicy this week…but lovingly spicy, of course…because we’re going to talk about why no one signed up for your virtual summit.

If you’re someone that this has happened to, as long as you’re not sitting here blaming summits as the reason it didn’t work, the spice is not directed at you. It is fully directed at people who do what we’re going to talk about and then go on to ...

I've tried a ton of different marketing methods over the years, and while summits are hands down my favorite strategy for quickly growing an audience of high-quality leads, nurturing them, and launching all in one, there are a lot of other options out there!

One of my favorite ways to grow my audience over the years has been participating in bundles put together by other online businesses wi...

Here at Summit in a Box, we're all about doing things in the most streamlined and efficient way possible. Hosting a summit is a big project to take on alongside everything else you have going on in your business, which is why we provide all the templates, trainings, and tutorials you need to make it easy.

But even with all those resources, how you manage your time and fit in your summit arou...

After months of planning, it's finally here! Join my Operations Lead and Executive Asisstant, Kate, and I as we take you behind the scenes of what our live summit week looked like.

We'll cover what went on each day, what each of us was focused on, and what happened when my team had to run everything without me.

It's Summit Week!

There are a lot of tasks that go into running a summit and h...

We've entered week two of summit registration, and speaker promotion has officially kicked off! If you've been following along with the Behind the Summit series, you know that my numbers were not where I wanted them to be when I opened registration last week. 

This week, I'm continuing to focus on the data. Now that speaker promo has started and there are more eyes on the event, it's importa...

I have an exciting announcement!

We’ve had our Summit in a Box® program for two years now and have helped about 500 summit hosts plan and launch incredible virtual summits. Even though I still believe Summit in a Box is one of the very best courses out there, I’ve been really craving a way to be able to offer coaching, critiques, feedback, and support that we just can’t feasibly offer in the...