I've heard a lot of people say over the years that summits only work when you have an audience of business owners. But that couldn't be further from the truth.

If you're a B2C (business-to-consumer) business owner, as in your target audiences is NOT business owners, I'm happy to tell you that B2C summits tend to work even better than summits for B2B audiences.

I'm breaking down the reasons for ...

Summits in the crafting industry have been on the rise, and it's becoming harder to host an event that stands out. This week I'm excited to have two special guests on the podcast to talk about how they were able to make their event grab attention and create an incredibly unique experience through their event positioning that also worked to overcome a pain point their audience tends to have.

We are currently in a series where I'm spilling all kinds of details and lessons learned from the done-for-you client summit we produced back in January. 

Be sure to check out the other episodes in this series and catch up on any you may have missed:

• Key Takeaways from Our Done-For-You Client Summit
• 7 Changes We've Made to Our Summit Strategy This Year
• My First Experience Launching a Me...

We are currently in a series where I'm sharing a behind-the-scenes look at the client summit we hosted back in January.  If you're just tuning in and want a little more context behind this event, you might want to jump back to episode 223 where I gave an overview of what the event looked like.

In this series, we’ve also covered:

• Key Takeaways from Our Done-For-You Client Summit
• 7 Changes...

We're wrapping up our series that started as virtual summits for high-volume business owners and totally morphed into a series about infusing your values, making a difference, and just being a good human when it comes to hosting summits. I love the transformation of this series, and I hope you've found it valuable too! 

In the last episode, I said we were going to round out this series there...

When most people think of virtual summits, they think email list growth and some added revenue. But the power of virtual summits is so much bigger than that.

This week, I’m so excited to introduce you to Shelby Devore, an experienced summit host, who has seen the results of her summits grow far beyond her wildest dreams, getting bigger and better with every summit she hosts. She went into he...

One thing that always surprises me is the assumption people often have that summits teaching people how to make money are the most successful. In my experience, while B2B summits can bring in incredible results, we tend to see higher numbers with B2C events.

Some of the most successful summits we’ve seen have been in the B2C industries, including my guest on the podcast this week. Not only d...

No matter what audience your business serves, you've probably run into questions around whether or not a summit is a good idea or would work for your specific niche.

Will they like what I created? Will they be mad that I'm trying to make money while I help them? Will they buy my all-access pass?

For more budget-conscious audiences, these questions can be enough to make you wonder whether a ...

You'd think that someone with a business called "Summit in a Box" might think there is one cookie-cutter way to host a summit, but that's not at all the case. The "box" is meant to make your first summit as easy as possible and to allow you to expand and customize from there.

Find a part of the process that doesn't feel good?

Think your audience will respond better to something different?

You've heard me say it before, and I'll say it again: A niched-down summit will make all the difference. 

I brought on Dr. Samantha Radford to talk about how she found an underserved sub-niche within an already specific audience. It made all the difference in her summit conversion rates and created an impactful event for her attendees.

She shares so much great info including:

• how she fou
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