If you’ve been following along with my summit planning journey, you know that I had no plans to pursue sponsors for my summit this time around. 

The last time I tried to get sponsors for one of my summits, I didn’t have much success, and I didn’t enjoy the process. So I wasn’t planning to try again. 

I was expecting this week of summit planning to be pretty...

While a lot of summit hosts send all their speaker pitches at once, I like to break them up into groups and send my pitches in rounds.

This helps me get some easy yeses right away from speakers I feel pretty sure will say yes, and it also gives me a confidence boost before reaching out to people I don’t know as well. It also gives me some “social proof” I can include in my...

Believe me, I know how tempting it is to send out your speaker pitches as soon as they come to mind, but that’s not the best way to go about it. 

Last week I shared all about my speaker brainstorming process that I use to strategically determine which potential speakers to reach out to, but there are still a few more steps to go before sending out those speaker pitches.

Between...

When it’s time to pitch your summit speakers, which approach do you take?

Do you…

1. Send your pitches on the fly as potential speakers come to mind?
2. Pitch the people you know will say yes and let that determine your speaker line up?
3. Strategically plan who to pitch based on the topics you want to cover and the transformation you want to create through your summit?

...

Welcome to the first part of our new behind-the-scenes series where you can come along with me as I plan for the 6^th round of my original virtual summit. Instead of throwing a bunch of strategies at you each week, like I normally do, I'll walk you through everything that I've been doing in my summit planning process and make it actionable in the process.

To set the stage,...

You'd think that someone with a business called "Summit in a Box" might think there is one cookie-cutter way to host a summit, but that's not at all the case. The "box" is meant to make your first summit as easy as possible and to allow you to expand and customize from there.

Find a part of the process that doesn't feel good?

Think your audience will respond better to something different?

...

You've heard me say it before, and I'll say it again: A niched-down summit will make all the difference. 

I brought on Dr. Samantha Radford to talk about how she found an underserved sub-niche within an already specific audience. It made all the difference in her summit conversion rates and created an impactful event for her attendees.

She shares so much great info including:

• how...

When you go into a summit, it's easy to focus on the surface-level benefits like money and list growth. But what if your impact could be a whole lot wider?

What would it look like to not only change the income you expect to make each month but your entire industry?

If you've ever doubted that B2C summits can work and make an impact, this one's for you.

This week we're talking...

You probably hear about more Business-to-Business (B2B) summits because you're a business owner. But that doesn't mean that Business-to-Consumer (B2C) summits aren't happening, or that they're not creating powerful transformations for the hosts, speakers, and attendees.

In fact, I’d argue that there is even more room for a successful summit in the B2C space.

As a business owner,...

Networking can have a big impact on the growth and reach of your virtual summit. 

That's because, having connections to reach out to when summit planning makes the entire process flow more smoothly, specifically when it comes to creating your speaker lineup.

While, a lot of the time, reaching out to speakers can feel transactional, forced, and awkward, it's totally possible to...