We’re currently in a series where I’m taking you behind the scenes of how my business has grown over the years, thanks to a fun question from my dear friend, Laurie when I asked in the Summit Host Hangout Facebook group for questions you wanted me to answer on the podcast. 

We started this series by talking about when business and summit strategies make someone question...

We’re currently in a mini-series on the podcast where I’m answering questions from members of our Summit Host Hangout Facebook group…it's been so fun! Last week we talked about When Business and Summit Strategies Make Someone Question Your Ethics.

This episode answers some questions about how my business has evolved over the years and also kicks off a new little...

A while back I asked members of our Summit Host Hangout Facebook group what questions they wanted me to answer on the podcast, and when I saw this question it was an instant addition to my list! Abigail asked, "What do you do when someone questions your ethics?" 

I'm so excited to dive into this one, because I've dealt with this plenty over the years in varying capacities,...

Some summit hosts start their planning with a clear vision of what they want their event to be like from the beginning. And others go in knowing they want to host a summit, but it takes a little while for their full vision to come through. Either way, once you get into the details of planning your summit, it's not always easy to stay true to the vision you had for your event in the...

One of the first things many people think about when they start planning for a summit is "How many registrations can I get?" And last week we talked about why getting as many registrations as possible isn't what matters.

The next thing people generally start to wonder is: "How much revenue can I make from my summit?" So this week we're going to talk about the two areas of your...

This week, instead of giving you a strategy, I've got a bit of a different topic for you to encourage you to shift the way you think about hosting your summit and the goals you have around it. 

It's so easy to go into planning your summit with the mindset of how many registrations you can get or how much money you can make. 

But that's not where I want your focus to...

I've got a special announcement for you today to round out this series we've had going about challenges!

Over the last few episodes, I shared that challenges (alongside summits) are one of the top ways I've grown and sustained my business over the years. I talked about how virtual summits and challenges compare and why I won’t stop doing either anytime soon. And last week you heard...

Today's episode originally started as a comment on a Facebook Ad, and turned into a perfect segue into something fun we’ve got coming up next week!

So, let’s start with the backstory... I run a lot of Facebook ads, and I get a lot of angry comments from people who are mad that I'm running ads when I teach that summits work so well. It drives them nuts!

I finally started...

Ready for another marketing strategy showdown? 

In previous podcast episodes, we've compared bundles with summits and free summits with paid conferences. Today we’ll compare virtual summits to challenges! I ran one of each, just a few months apart, so the timing was perfect for doing a true head-to-head comparison.

On the surface, these strategies might look similar, but...

We're kicking off the new year with another behind-the-scenes episode after sharing my highlights and lessons learned in 2023 in the last episode -  a lot of you seem to enjoy them and they’re fun for me to make!

This time, I want to share the strategies, actions, and decisions that stand out as things that have helped to grow and sustain me or my business over the...